Advertising not working - Art is better than advertising - Fashion Woman and Saturn in surreal photograph

Is Your Advertising Working?

You paid for the ads or even for a whole campaign. You paid an ad professional or even an advertising agency. You paid for the placement. And then: nothing. Nothing that made all that labor and expense worthwhile. Where were the sales? What in all names happened? Advertising Not Working There is an intrinsic problem…

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Storytelling in Fashion Photography attracts the best audiences - Eugenia relaxing on a terrace of the Chateau Marmont in Hollywood, California

5 Rules on Storytelling to Attract People to your Fashion Brand

Storytelling is the best you can do to make your fashion brand thrive. Advertising has high cost and little return. Advertising is actively despised and avoided by the vast majority of your customers and clients, the same people you want to love your designs. You wouldn’t want to use something annoying to woo someone, would…

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Fashion Story - beautiful woman and castle - fashion campaign photographed in Milan, Italy

Stories Work: How to Reach People at Times of Ad Fatigue

Stories work. Advertising does not work. Nobody likes ads. Everybody avoids them like the pest. But why is it that so many fashion companies still rely on ads? There are better options than to send out buy messages. Why is nobody using those infinitely more effective methods? Don’t they want people to be interested in…

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Photo Experiment with perspective in downtown Los Angeles - fine art photography

Photo Experiment 5 – One perspective consisting of many perspective

With a camera your perspective is limited to one. As a person you can look here and there and up and down and your brain will all put it together into one image. But then you try to capture what you saw with the camera and you have to decide which of those many directions…

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Human Dignity - personal freedom - professional portrait - girl in high fashion coat by Los Angeles fashion photographer Robert Wilde in Milan, Italy

Human Dignity under Attack

Everything meaningful our civilization has accomplished has been done by individual human beings, all discoveries were made under the direction of a particular human being and all works of art point to a particular artist as its creator. Nothing of meaning has ever been created by a group. Love springs up in individual beings only…

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Photographic Experiment - color to black and white photo - High fashion gown in black worn by actress at Hollywood Chateau Marmont fashion editorial photography shoot

Photographic Experiment 4 : Turn a Color Photograph into Black and White

Color is wonderful if you can express something with it. If it gives a special mood. But sometimes colors are just not that interesting. Sometimes they just bore the hell out of you as if the whole world was underwater and it is all just too monochrome. So I take the color out. Black and…

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Fooled by Ranomness - portrait of a young man fighting for knowledge

Books: “Fooled by Randomness” by Nassim Taleb

The human mind cannot bear randomness which is why it fools itself into believing it could calculate what the future will bring with probability theory and statistics. This will invariably be a destructive enterprise and this book is about how to navigate the high seas of randomness without wrecking one’s ship. Fooled by Randomness Statistics…

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Surreal Photographic Experiment alters scale of image - small becomes gigantic

Photographic Experiment 3 – Surrealism – Make Something Small Appear Gigantic

One of the most fascinating things you can do in photography is to create scenes and landscapes that do not exist in the real world. In this experiment I have taken a 8 inch sculpture of the Artist David Umemoto and put it into a photograph taken in the California desert and increased its size…

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Photo Experiment - Turn Concrete Picture into an Abstract Image

Photographic Experiment 2 – Turn a Concrete Image into an Abstract One

One of the most important artistic methods is to show a well-known object or person in a very different way so the viewer can look at it with fresh eyes. It is esthetic distancing to gain freedom to see things beyond our habits. In today’s experiment I make a model’s picture unrecognizable and the color…

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Landschaft am Meer - deutschsprachiger Photograph in Los Angeles

Photographic Experiment 1 – Turning a Pleasant Landscape into a Gloomy One

For the next 30 days I will create and post one photographic experiment every day. Doing things differently creates a high surf of creative juices. Photographic Experiment 1 – the gloomy landscape Today I turn a pleasant landscape into a gloomy one without desaturation or blurring or adding noise. It was mainly to be done…

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Meaning of LIfe: Portrait of young woman in glowing colors in Italy

Meaning: Wouldn’t it be Great If…

…artists, creatives and inventors would be able to do the things they believed in? With their eyes on the long term effect and without the hustle of short term profit? It would create a much richer civilization and society, richer in very way of interpretation and also much more stable! Idealism as the Ultimate Propulsion…

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Stylish high fashion model running with futuristic skyscraper in the background. Created by Photographic Artist Robert Wilde, in Milan, Italy, Europe

Run Across the Sky – Fashion Shoot at the Bosco Verticale, Italy

Highrisers add vertical dynamic energy to horizontal motion. That’s what attracted me most to this situation. A woman running across the sky. Can she fly? What abilities does she have? I photographed this at the Bosco Verticale, the vertical gardens in Milan, Italy. It’s a highriser built with sustainable design in 2014. On its terraces…

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Fashion Photography - Charged with emotions - woman having a strong, personal experience at sunset in Palm Springs, California, created by fashion photographer Robert Wilde, LA

The Difference of Fashion Photography and Product Photography for Fashion Brands

Fashion Photography and Product Photography are very different even if they show the same piece of clothing. The difference is important for anyone who aims to earn the attention of audiences for their fashion line as the key difference is emotion. Product photography is all about the product and ignores people. This is why it…

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male fashion shoot - mensstyle- at construction site of bridge in Los Angeles, California by best male fashion photographer

Book review: David Dayen’s “Monopolized – Life at the Age of Corporate Power”

Those who work in the world of business have long lost the conviction that we are still living in the era of the free market and in a truly capitalist system. David Dayen confirms this with a barrage of facts in his book “Monopolized – Life in the Age of Corporate Power”. We are in…

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The Power of Stoicism - man in the wild black and white photography

Cool but not Cold – How the Rational Power of Stoicism Can Prevent this Civilization’s Descent into Madness

In an age where fake emotions poison the public space, stoicism can create the rational distance and stop these false feelings from entering and creating havoc our civilization and our personal lives. Currently, all media and political discussion does not argue rationally. It exclusively appeals to emotions, telling you who and what is good and…

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Fashion Photo shoot to establish fashion brand personality - woman in full moon night in street in Venice, California

Creating a Captivating Personality for a Fashion Brand

Personality is what every creator of a fashion brand wants for his or her creation. So the fashion line is instantly recognized and associated with good emotions. Just one look at a piece of clothing, a fleeting appearance of the logo, a photo of one of the designs… and it is recognized like a well-known…

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Getting Attention: the right kind of fashion photography - beautiful model at the ocean in Malibu, California in bright colors

Why Fashion Stories Give Fashion Brands Long Term Success

Fashion Stories are people magnets. Everyone likes a good story. Everybody needs a good story every day. Good stories are hard to come by. We are so eager to get stories we go out and look for them. Someone who has a good story doesn’t have to work too hard to get our interest. But…

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Black and white photography - landscape in the desert in California

BLACK AND WHITE

Black and white pictures are the reduction of the image to the essential. Just light and darkness like day and night – white and black. This enhances the shapes and textures of things and gives them a calm that most color photographs cannot achieve. Black and White photography – An Esthetic Choice of Clarity Black…

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Emotional portrait of a young woman in front of cool, modern architecture in Milan, Italy, Europe

The Exciting Power of Emotional Art – Photography and the Moment of Truth

Time: 1/250th of a second. Faster than a blink of the eye. The machine clicks but what it captures is not just machinery. It is the human sense that tries to make a machine picture what we see with our human eyes. This gap between what the machine sees and and what we see is…

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