Fashion Photo shoot to establish fashion brand personality - woman in full moon night in street in Venice, California

Creating a Captivating Personality for a Fashion Brand

Personality is what every creator of a fashion brand wants for his or her creation. So the fashion line is instantly recognized and associated with good emotions. Just one look at a piece of clothing, a fleeting appearance of the logo, a photo of one of the designs… and it is recognized like a well-known…

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Getting Attention: the right kind of fashion photography - beautiful model at the ocean in Malibu, California in bright colors

Why Fashion Stories Give Fashion Brands Long Term Success

Fashion Stories are people magnets. Everyone likes a good story. Everybody needs a good story every day. Good stories are hard to come by. We are so eager to get stories we go out and look for them. Someone who has a good story doesn’t have to work too hard to get our interest. But…

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Black and white photography - landscape in the desert in California

BLACK AND WHITE

Black and white pictures are the reduction of the image to the essential. Just light and darkness like day and night – white and black. This enhances the shapes and textures of things and gives them a calm that most color photographs cannot achieve. Black and White photography – An Esthetic Choice of Clarity Black…

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Emotional portrait of a young woman in front of cool, modern architecture in Milan, Italy, Europe

The Exciting Power of Emotional Art – Photography and the Moment of Truth

Time: 1/250th of a second. Faster than a blink of the eye. The machine clicks but what it captures is not just machinery. It is the human sense that tries to make a machine picture what we see with our human eyes. This gap between what the machine sees and and what we see is…

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