This was a photoshoot with the Premoli di Bella, a fashion brand from Milan, Italy. Non-Commercial Images for Fashion In photography a personal approach is everything. When you feel the personality of the fashion design, the landscape and the photographer you have an experience that gives you something real. The Surreal is the…
The streets are no longer safe. Ladies, when you consider a handbag don’t just buy for the looks. Consider instead: how hard can you hit with it when an attacker wants your bag. Hand Bag Self Defense Imagine. You are walking down a nice shopping street. Suddenly there is a flash mob robbing stores. No…
The high fashion coat by the Italian designer Giulia Camata is one of my favorite fashion pieces I have seen recently. I photographed it in front of the Renaissance church Chiesa Del Carmine in Milan, Italy. The late afternoon sun carved out the wonderful reddish building in a floating balance of architecture and light. As…
It was a very cold January in Vienna Austria and we had to be quick. Otherwise the model might have turned into an ice statue as the temperatures were below zero. The rose bushes were covered to protect them from the cold so they would bloom again in spring. The rose bushes seem to be…
The surreal hotel was not part of this world. As she opened the entrance she had, for a last time, seen the bright, warm California sunshine. Now she was walking the endless corridor that seemed to reach to the other side of Earth. Now, inside the hotel it was as if the sun had ceased…
A fashion photography story from the desert: The girl was standing on the roadside in the desert mountains, waiting for roadside assistance. A large bird flew overhead. Now he was circling. She didn’t like the fact that she was the center of the circle. She could just imagine what he was waiting for. Probably the…
The sun sinks in the mountains above the Pacific Ocean and the shadows rise. Soon the whole landscape will be covered with shadow and the contrasts will slide and the shapes will merge. Night will cover the visible and the stars will shine. Solitude allows thoughts to gather. Distant is the bustle of…
This photography artwork represents how computerized information processing sees the world: breaking things up into small, equal sized elements that let the whole of it disappear in the fog of information processing. Photography Artwork Since the beginning of time man has searched for knowledge, strived to get at least a few things about the world…
Street Photography in Venice California is an endless inspiration if you overlook the fake crazies like the guitar player on roller skates. They are just for the tourists, including a credit card swipe machine for those who want an authentic picture of a Venice crazy. What you see is that is real. Nothing counts but…
Landscape photography is first walking the scenery and then wait for the moment. Just as I turned a bend of the gentle, rising path the ocean and the hills presented themselves to me in their beauty. Beauty is rare in this world of mindless vandalism of Earth. This is a memory that beauty and nature…
This is a shoot with a fashion model who cannot actually play the saxophone. While fashion photography and music photography are two different realms they both can influence each other positively. The elegance of fashion and the emotional intensity of jazz music, photographed on the rooftops of Hollywood, California. Music photography with style : inspiration…
The girl was dressed in white, the color of innocence and purity. She left the town of high risers behind and moved towards the countryside. Her eyes held what she had seen in the past and a glimpse of the better things she would be seeing tomorrow. The Symbolic Meaning of the Color White Wedding…
A few steps can move you thousands of miles. As the sun was setting the hills took on the shape of a volcano. It was as if I were looking at the Kilimanjaro. The mist dissolved the base into light and the top of the cone seemed to be floating. Trees stuck out here and…
Venice Beach in Los Angeles, California: In an endless chain trash cans stand guard on the beach from Marina del Rey over Venice Beach to Malibu. There are hundreds of them all dressed in uniforms of black or brown, their mouth open to swallow what we no longer need nor want. They want what we…
Night in Los Angeles. The lights of the houses on the Hollywood Hills look down over the city. In a small theater at the Roosevelt Hotel on Hollywood Boulevard the saxophonist steps into the pointed limelight onto the small stage. She looks up as if the stage lighting were the stars before she lifts the…
Photographed in natural light in Italy this elegant and charming young woman is basking in the sunlight. The white blouse glows and her face is thoughtful and inspired by her imagination.
You paid for the ads or even for a whole campaign. You paid an ad professional or even an advertising agency. You paid for the placement. And then: nothing. Nothing that made all that labor and expense worthwhile. Where were the sales? What in all names happened? Advertising Not Working There is an intrinsic problem…
Storytelling is the best you can do to make your fashion brand thrive. Advertising has high cost and little return. Advertising is actively despised and avoided by the vast majority of your customers and clients, the same people you want to love your designs. You wouldn’t want to use something annoying to woo someone, would…
Stories work. Advertising does not work. Nobody likes ads. Everybody avoids them like the pest. But why is it that so many fashion companies still rely on ads? There are better options than to send out buy messages. Why is nobody using those infinitely more effective methods? Don’t they want people to be interested in…
With a camera your perspective is limited to one. As a person you can look here and there and up and down and your brain will all put it together into one image. But then you try to capture what you saw with the camera and you have to decide which of those many directions…
Everything meaningful our civilization has accomplished has been done by individual human beings, all discoveries were made under the direction of a particular human being and all works of art point to a particular artist as its creator. Nothing of meaning has ever been created by a group. Love springs up in individual beings only…
Color is wonderful if you can express something with it. If it gives a special mood. But sometimes colors are just not that interesting. Sometimes they just bore the hell out of you as if the whole world was underwater and it is all just too monochrome. So I take the color out. Black and…
The human mind cannot bear randomness which is why it fools itself into believing it could calculate what the future will bring with probability theory and statistics. This will invariably be a destructive enterprise and this book is about how to navigate the high seas of randomness without wrecking one’s ship. Fooled by Randomness Statistics…
One of the most fascinating things you can do in photography is to create scenes and landscapes that do not exist in the real world. In this experiment I have taken a 8 inch sculpture of the Artist David Umemoto and put it into a photograph taken in the California desert and increased its size…
One of the most important artistic methods is to show a well-known object or person in a very different way so the viewer can look at it with fresh eyes. It is esthetic distancing to gain freedom to see things beyond our habits. In today’s experiment I make a model’s picture unrecognizable and the color…
For the next 30 days I will create and post one photographic experiment every day. Doing things differently creates a high surf of creative juices. Photographic Experiment 1 – the gloomy landscape Today I turn a pleasant landscape into a gloomy one without desaturation or blurring or adding noise. It was mainly to be done…
…artists, creatives and inventors would be able to do the things they believed in? With their eyes on the long term effect and without the hustle of short term profit? It would create a much richer civilization and society, richer in very way of interpretation and also much more stable! Idealism as the Ultimate Propulsion…
Highrisers add vertical dynamic energy to horizontal motion. That’s what attracted me most to this situation. A woman running across the sky. Can she fly? What abilities does she have? I photographed this at the Bosco Verticale, the vertical gardens in Milan, Italy. It’s a highriser built with sustainable design in 2014. On its terraces…
Fashion Photography and Product Photography are very different even if they show the same piece of clothing. The difference is important for anyone who aims to earn the attention of audiences for their fashion line as the key difference is emotion. Product photography is all about the product and ignores people. This is why it…
Those who work in the world of business have long lost the conviction that we are still living in the era of the free market and in a truly capitalist system. David Dayen confirms this with a barrage of facts in his book “Monopolized – Life in the Age of Corporate Power”. We are in…
In an age where fake emotions poison the public space, stoicism can create the rational distance and stop these false feelings from entering and creating havoc our civilization and our personal lives. Currently, all media and political discussion does not argue rationally. It exclusively appeals to emotions, telling you who and what is good and…
Personality is what every creator of a fashion brand wants for his or her creation. So the fashion line is instantly recognized and associated with good emotions. Just one look at a piece of clothing, a fleeting appearance of the logo, a photo of one of the designs… and it is recognized like a well-known…
Fashion Stories are people magnets. Everyone likes a good story. Everybody needs a good story every day. Good stories are hard to come by. We are so eager to get stories we go out and look for them. Someone who has a good story doesn’t have to work too hard to get our interest. But…
Black and white pictures are the reduction of the image to the essential. Just light and darkness like day and night – white and black. This enhances the shapes and textures of things and gives them a calm that most color photographs cannot achieve. Black and White photography – An Esthetic Choice of Clarity Black…
Time: 1/250th of a second. Faster than a blink of the eye. The machine clicks but what it captures is not just machinery. It is the human sense that tries to make a machine picture what we see with our human eyes. This gap between what the machine sees and and what we see is…