Street Photography in Venice California is an endless inspiration if you overlook the fake crazies like the guitar player on roller skates. They are just for the tourists, including a credit card swipe machine for those who want an authentic picture of a Venice crazy. What you see is that is real. Nothing counts but…
Storytelling is the best you can do to make your fashion brand thrive. Advertising has high cost and little return. Advertising is actively despised and avoided by the vast majority of your customers and clients, the same people you want to love your designs. You wouldn’t want to use something annoying to woo someone, would…
Stories work. Advertising does not work. Nobody likes ads. Everybody avoids them like the pest. But why is it that so many fashion companies still rely on ads? There are better options than to send out buy messages. Why is nobody using those infinitely more effective methods? Don’t they want people to be interested in…
Personality is what every creator of a fashion brand wants for his or her creation. So the fashion line is instantly recognized and associated with good emotions. Just one look at a piece of clothing, a fleeting appearance of the logo, a photo of one of the designs… and it is recognized like a well-known…
Fashion Stories are people magnets. Everyone likes a good story. Everybody needs a good story every day. Good stories are hard to come by. We are so eager to get stories we go out and look for them. Someone who has a good story doesn’t have to work too hard to get our interest. But…