It was a very cold January in Vienna Austria and we had to be quick. Otherwise the model might have turned into an ice statue as the temperatures were below zero. The rose bushes were covered to protect them from the cold so they would bloom again in spring. The rose bushes seem to be…
A fashion photography story from the desert: The girl was standing on the roadside in the desert mountains, waiting for roadside assistance. A large bird flew overhead. Now he was circling. She didn’t like the fact that she was the center of the circle. She could just imagine what he was waiting for. Probably the…
The sun sinks in the mountains above the Pacific Ocean and the shadows rise. Soon the whole landscape will be covered with shadow and the contrasts will slide and the shapes will merge. Night will cover the visible and the stars will shine. Solitude allows thoughts to gather. Distant is the bustle of…
The girl was dressed in white, the color of innocence and purity. She left the town of high risers behind and moved towards the countryside. Her eyes held what she had seen in the past and a glimpse of the better things she would be seeing tomorrow. The Symbolic Meaning of the Color White Wedding…
Venice Beach in Los Angeles, California: In an endless chain trash cans stand guard on the beach from Marina del Rey over Venice Beach to Malibu. There are hundreds of them all dressed in uniforms of black or brown, their mouth open to swallow what we no longer need nor want. They want what we…
Night in Los Angeles. The lights of the houses on the Hollywood Hills look down over the city. In a small theater at the Roosevelt Hotel on Hollywood Boulevard the saxophonist steps into the pointed limelight onto the small stage. She looks up as if the stage lighting were the stars before she lifts the…
Photographed in natural light in Italy this elegant and charming young woman is basking in the sunlight. The white blouse glows and her face is thoughtful and inspired by her imagination.
Storytelling is the best you can do to make your fashion brand thrive. Advertising has high cost and little return. Advertising is actively despised and avoided by the vast majority of your customers and clients, the same people you want to love your designs. You wouldn’t want to use something annoying to woo someone, would…
Stories work. Advertising does not work. Nobody likes ads. Everybody avoids them like the pest. But why is it that so many fashion companies still rely on ads? There are better options than to send out buy messages. Why is nobody using those infinitely more effective methods? Don’t they want people to be interested in…
Personality is what every creator of a fashion brand wants for his or her creation. So the fashion line is instantly recognized and associated with good emotions. Just one look at a piece of clothing, a fleeting appearance of the logo, a photo of one of the designs… and it is recognized like a well-known…
Fashion Stories are people magnets. Everyone likes a good story. Everybody needs a good story every day. Good stories are hard to come by. We are so eager to get stories we go out and look for them. Someone who has a good story doesn’t have to work too hard to get our interest. But…