Grace and Presence and the end of posing in fashion photography
Models striking a pose are the norm in fashion photography. It is the action of presenting clothing in the most favorable shape. But a side effect is that it reduces the personality of the performer to be not a performer, but a model, on which clothing is shown.
This worked for many years. But fashion photography is changing. The commercial look is something upscale and sophisticated people are avoiding as they associate it with advertising, which they block with a vengeance.
Audiences want to see characters and people in photography and fashion film. This is why the pose will die a slow death, and high end fashion photography will be more shot like a movie or an art project, where the personality of the people in the picture counts.
Fashion photography is in its most exciting transition and five to ten years from now it will have made a big step up where high end brands are concerned.