Fashion Photography and Real Life - Where's the Connection?
How much should real life influence fashion photography? Should fashion photography react to the world out there? Or should its stories stay independent in a beautiful parallel universe?
It's not as easy as that. What is the world out there? You ask ten people, and you get ten different worlds. For the first, it is science learning about the world and increasing knowledge, for the next the world is being seen through the eyes of a painter, and he sees the world transform with the styles of painters.
Another person sees it as a social and political struggle, and another person understands the world as an ecosystem of beings.
There is no world out there, there are only worlds out there, and if they are in a plural they cancel each other out.
So you can only create this one world that you create, and any reference to another world cancels out your world. You can react to things you see in life, but they need to translate it into your thinking, then you have the world, then you have coherence, and a coherent image.
A coherent image is one that can be grasped with one look. A whole world is taken in in a short amount of time, charged with emotions.
This isn't just important for visual arts like photography, film, theater, painting, sculpture. But any business who has a strong appeal to the visual. Just like a fashion brand - who also needs such a coherent world in order to be understood.