They had known each other for so long...
They had known each other for so long and couldn't imagine being separated. There are inner connections that are as important for fashion photography as the outside elegance.
Character is getting more important in fashion photography, just as it already is in storytelling in film and short stories and novels.
People want stories - stories that have characters and a situation to overcome to reach a precious goal. That's an understanding of story that has not yet reached the fashion industry yet.
But it will, and fashion companies who listen up will have a major advantage.