Fashion Photography: The Seer
It's time classic storylines enter fashion. Fashion aficionados want more than models posing in style.
Audiences want fashion to be involved in storylines and more complex worlds, heightening also the emotional content of fashion images.
As people shun images with commercial content as they no longer accept constant marketing in their private lives, I am advising fashion companies to start putting together real stories for their fashion campaigns.
With real stories I mean stories that have a character and a situation. where you have the feeling something is going on in the image, and the something is not to get to your wallet.
Indirect marketing is here, and in future companies will only be able to market after they have given their audiences something of beauty and appreciation.