The Fascination of a Physical Performance in Fashion Photography
Until now, fashion photography mostly used poses to place the models in the picture, poses that showed the clothing.
This was reached down straight from the roots of the girls in the classic fashion shops, that would try on designs and parade them in front of customers, showing them from their best sides and make them buy.
Such a direct sales push does not work any more, and this is why the whole posing game can be given up as too predictable.
Also: there is not just one way for fashion photography to appear. The borders between any kind of photography where there are people in it and fashion photography are disappearing.
Here is a shot with a highly skilled ballet dancer performs. It's not a pose, there is a lot of energy and emotion in this expression.
We have to go after physical expressions, not poses. Only this way we will win our audiences who can now choose and vote down all commercial approaches.
So you win them over with truly attracting them. Like the fascinating performance of this accomplished state artist, whose name has to stay a secret.